That same year, a certified pre-owned program was also debuted by Lexus, making it one of the first marques to reach this distinction. In 1993, a mid-sized sport sedan, the GS 300 was launched, which was priced just below the LS 400. A year later, the SC 400, Lexus’s first sports coupe was launched, followed by the 2 nd generation ES 200 sedan, which became the brand’s top selling car. ![]() In 1990, Lexus began exports to Australia, the UK, Switzerland and Canada thanks to a strong figure of 63,594 sold vehicles in its first year of sales. Though the recall was based upon two customer complaints, this quick response was lauded by all and established a reputation of good customer service early on. This had an adverse affect on the sales of Mercedes-Benz and BMW’s in the US, where figures dropped by 29% and 19% respectively.ĭespite being a minnow, Lexus established customer loyalty, that too instantly, courtesy of their voluntary recall of all 8,000 models sold. It was praised widely, but did receive criticism from some automobile columnists.īut even so the Lexus LS 400 opened well in markets, and went on to win numerous major motoring awards from renowned publications, including the Wheels Magazine and the Automobile Magazine. ![]() Important Events in the History of LexusĪfter an extensive development process that involved numerous designers, engineers, technicians, support workers, prototypes, and not to mention more than $1 billion in costs, the first-ever Lexus vehicle (Lexus LS 400) was introduced to the world in January 1989. In this article, you will learn about the Lexus history, important events, interesting news, and list of all its current vehicles. Though Lexus was first introduced in 1989, it wasn’t until 2005 that it existed as a brand in the global vehicle market. It was the Lexus LS 400, which was developed with the aim to diversify Toyota’s product line, so that a strong foothold could be established in the premium segment and an upmarket product be offered to both new and longtime customers. The finished product of the F1 project came 6 years later, in 1989.
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